5 wesentliche Elemente für CPA (Kosten pro Aktion)
RTB is a mean for publishers and advertisers to sell and buy ads facilitated by a supply-side platform. Such a platform connects publishers with multiple ad exchanges, demand-side platforms, and ad networks at the same time.“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and Erheblich traffic.’” – Adam Aud